Adobe is working on a generative AI video model for its Firefly family. This will bring new tools to its Premiere Pro video editing platform. These new Firefly tools will allow users to generate video and add or remove objects using text prompts. This feature is similar to Photoshop’s Generative Fill.
Unlike past Firefly-related announcements, no release date has been set for the new video generation tools. Adobe only says they will roll out “this year.” The company showcased its video model in an early demo. But plans to integrate Premiere Pro with AI models from other providers remain uncertain.
Adobe calls the third-party AI integrations an “early exploration.” They want to give Premiere Pro users more choice. Users might extend shots using Pika or generate B-roll with Sora or Runway AI. Adobe also says its Content Credentials labels can be used on these clips. This will identify which AI models were used to generate them.
By offering these tools and integrations, Adobe aims to enhance the user experience. Editors can now leverage AI for more creative control and efficiency. The integration of multiple AI models could reshape the video editing process.
This move reflects a growing trend in the creative software industry. Companies are increasingly incorporating AI to offer new capabilities. Such innovations promise to make tasks faster and more intuitive for users.
Adobe’s efforts underscore the potential of AI in creative fields. Through these advancements, creators can push the boundaries of what is possible. This not only saves time but also opens new avenues for creativity.
Users of Premiere Pro should look out for these updates. The introduction of generative AI video tools marks a significant step. It hints at a future where AI becomes a standard part of creative workflows.