Adobe is working on a generative AI video model for its Firefly family that will bring new tools to its Premiere Pro video editing platform. These new Firefly tools — alongside some proposed third-party integrations with Runway, Pika Labs, and OpenAI’s Sora models — will allow Premiere Pro users to generate video and add or remove objects using text prompts (just like Photoshop’s Generative Fill feature) and extend the length of video clips.
Unlike many of Adobe’s previous Firefly-related announcements, no release date — beta or otherwise — has been established for the company’s new video generation tools, only that they’ll roll out “this year.” And while the creative software giant showcased what its own video model is currently capable of in an early video demo, its plans to integrate Premiere Pro with AI models from other providers isn’t a certainty.
Adobe instead calls the third-party AI integrations in its video preview an “early exploration” of what these may look like “in the future.” The idea is to provide Premiere Pro users with more choice, according to Adobe, allowing them to use models like Pika to extend shots or Sora or Runway AI when generating B-roll for their projects. Adobe also says its Content Credentials labels can be applied to these generated clips to identify which AI models have been used to generate them.
These updates could change the way video editors work. By using text prompts, tasks that used to take hours might only take minutes. This could make the editing process faster and more efficient. With these new tools, even beginners might be able to create professional-looking videos.
The introduction of AI in video editing is not without concerns. Some worry about the quality of AI-generated content. Others fear it might reduce job opportunities for human editors. Adobe seems aware of these concerns and aims to use AI as a tool to help, not replace, human creativity.
This move by Adobe could also influence other companies to add AI features to their tools. As AI becomes more common in creative work, the industry might see a big shift in how projects are completed. Keeping track of these changes will be important for anyone working in video production.
While Adobe’s new AI tools hold promise, it’s clear that they are still in development. How well they will work in real-world situations remains to be seen. But the potential is there for big changes in video editing. This could be the start of a new way to create and edit videos, making it easier for everyone involved.