Adobe is introducing a new generative AI video model for its Firefly family. This model will add exciting tools to Premiere Pro. Users will soon be able to generate video and add or remove objects with text prompts. It's like Photoshop’s Generative Fill feature but for videos.
These new Firefly tools will integrate with third-party providers like Runway, Pika Labs, and OpenAI’s Sora models. This means more choices for video creators. Using these models, users can extend video clips and generate B-roll for their projects.
Adobe has not set a specific release date for these tools. They plan to roll them out later this year. The company showed what its video model can do in an early video demo. The integration of third-party AI models is still in the early stages.
Adobe calls these third-party AI integrations an “early exploration.” They want to see how these might look in the future. This will give Premiere Pro users more options. For example, models like Pika can help extend shots. Sora or Runway AI can generate additional footage.
Adobe also plans to use its Content Credentials labels on generated clips. These labels will identify which AI models were used. This will keep users informed about the tools aiding their projects.
These advancements are set to change video editing. AI will make it easier and faster to create and fine-tune videos. This innovation will help professionals and beginners alike.