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Adobe is making waves with a new AI video model for its Firefly family. This model will add fresh tools to the Premiere Pro video editing platform. Users will soon generate video, add or remove objects, and extend video clips using text prompts.

Adobe plans to integrate third-party AI models like Runway, Pika Labs, and OpenAI’s Sora with Premiere Pro. This gives users more options and better tools for creating videos. Adobe showcased an early demo of its video model, but no release date is set yet. It will come out later this year.

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Adobe calls these third-party AI integrations an “early exploration” of future options. The goal is to offer more choices to Premiere Pro users. For example, they could use Pika to extend shots or Runway and Sora to generate B-roll for their projects.

Another feature Adobe plans to introduce is Content Credentials labels. These labels will show which AI models generated each video clip. This ensures transparency for users about the tools they use in their projects.

The new tools will bring a lot of changes to how people edit videos. Generating and editing content will become faster and easier, giving creators more time to focus on their stories. Adobe aims to make creating high-quality videos accessible to everyone, from beginners to pros.

Adobe’s integration of third-party AI models also sets it apart from other video editing tools. By offering a range of options, Adobe ensures that users can choose the best tools for their needs. This flexibility could make Premiere Pro a go-to choice for many video creators.

With these updates, Adobe shows its commitment to innovation and user satisfaction. The new AI tools promise to change video editing in exciting ways, making it easier and more efficient for everyone involved.

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