Adobe is working on a generative AI video model for its Firefly family. This new model will bring fresh tools to its Premiere Pro video editing platform. Users will be able to generate video and add or remove objects using text prompts, similar to Photoshop’s Generative Fill feature.
These updates will also extend the length of video clips. Adobe plans to include third-party integrations with Runway, Pika Labs, and OpenAI’s Sora models. This will provide more choices for users, helping them to use models like Pika to extend shots or Sora and Runway AI to generate B-roll for their projects.
No release date has been set for these new tools, but Adobe says they will roll out “this year.” The company showcased what its own video model can do in an early demo. The third-party AI integrations mentioned are still in the “early exploration” stage. Adobe's idea is to give users more options and make their work easier and faster.
The company also says its Content Credentials labels can be applied to these generated clips. These labels will help identify which AI models have been used to generate the clips. This will add a layer of transparency and trust to the generated content.
In other news, companies like Firefly and OpenAI continue to push boundaries in the AI world. They aim to make creative tools more accessible and powerful. Adobe’s integration with other AI models shows a trend towards collaboration in the tech industry.
This focus on AI tools highlights the growing importance of innovation in digital media. As technology advances, users benefit from more efficient and versatile tools. These tools help create high-quality content without needing extensive technical skills.
Adobe’s new video generation tools are a step forward in making professional video editing more accessible. By working with third-party models, Adobe aims to offer a broader range of features. This will likely attract more users and set a new standard in the industry.