Adobe is making big strides with its Firefly family. They are working on a new AI video model for Premiere Pro, their video editing platform. These new tools will let users generate video and edit objects using text prompts, similar to Photoshop’s Generative Fill feature.
They also plan to integrate with third-party AI models from Runway, Pika Labs, and OpenAI’s Sora. This will let users extend video clips and generate new content easily. Adobe showcased what its own video model can do in an early demo. But they haven't set a release date yet; it's expected to roll out this year.
Adobe’s third-party integrations are still in early exploration. This means they are testing what these might look like in the future. The goal is to give Premiere Pro users more choices. For example, they can use Pika to extend shots or Sora and Runway AI to create B-roll. Adobe also plans to use Content Credentials labels to mark which AI models have been used in the generated clips.
These developments show a new way to handle video editing. By using AI, users can save time and effort. This could change how video editors work, making the process faster and simpler. It is also a step towards more advanced uses of AI in everyday tools.