Adobe is making big moves with its Firefly video model. They are adding new tools to Premiere Pro, their video editing app. These tools will let users create videos and change objects in them using text prompts. This feature is like Photoshop's Generative Fill.
The new tools will also work with other AI models. Adobe plans to work with Runway, Pika Labs, and OpenAI's Sora models. These partnerships will give users more options. They can use Pika to extend video shots or Sora and Runway AI to generate B-roll footage.
Adobe has not set a release date for these tools yet. They only said these features will come out this year. They showed off their video model in a demo video, but the third-party AI integrations are still in the early stages. Adobe calls this an "early exploration" of what can be done with these tools.
Adobe aims to give Premiere Pro users more choices. They want users to pick the best tools for their projects. Content Credentials labels will show which AI models were used to create each clip. This helps users know where their video elements come from.
These updates are part of a larger trend. More and more, companies are using AI to make creative tasks easier. AI can help with video editing, image creation, and many other tasks. By offering these new tools, Adobe keeps up with this growing trend.
Users can expect more updates and features in the future. Adobe is committed to improving its software and adding more AI tools. This will make creative work faster and easier for everyone.