Adobe is working on a generative AI video model for its Firefly family. This will bring new tools to its Premiere Pro video editing platform. These new Firefly tools will allow users to generate video and add or remove objects using text prompts. This is similar to Photoshop’s Generative Fill feature. Users can also extend the length of video clips.
Unlike many of Adobe’s previous Firefly-related announcements, no release date has been set. The company only says that the tools will roll out "this year." The creative software giant showcased what its own video model can currently do in an early video demo. It also plans to integrate Premiere Pro with AI models from other providers, but this isn’t a certainty.
Adobe calls the third-party AI integrations an "early exploration" of what these may look like "in the future." The goal is to provide Premiere Pro users with more choices. This could allow them to use models like Pika to extend shots or Sora or Runway AI for generating B-roll. Adobe also says its Content Credentials labels can be used on these generated clips. This helps identify which AI models were used to create them.
The tech world is eager to see how these AI tools will change video editing. The potential for faster and more efficient editing processes is huge. Imagine being able to adjust and fine-tune video with just a simple text prompt. This could save hours of work and open up new creative possibilities.
Adobe’s approach also shows its commitment to giving users more control. By exploring third-party AI integrations, the company aims to offer more flexibility. Users won't be locked into one set of tools. Instead, they can pick the best tools for their specific needs.
The introduction of these tools could also impact the marketplace for video content. As editing becomes easier, more people could create high-quality videos. This might lead to more competition but also more innovation.
Adobe is setting the stage for a new era in video editing. By combining its own AI models with those from other providers, it aims to create a versatile and powerful toolset. This could change the way we think about and create video content. The tech world will be watching closely to see how these developments unfold.