Adobe is working on a generative AI video model for its Firefly family that will bring new tools to its Premiere Pro video editing platform. These new Firefly tools — alongside some proposed third-party integrations with Runway, Pika Labs, and OpenAI’s Sora models — will allow Premiere Pro users to generate video and add or remove objects using text prompts (just like Photoshop’s Generative Fill feature) and extend the length of video clips.
Unlike many of Adobe’s previous Firefly-related announcements, no release date — beta or otherwise — has been established for the company’s new video generation tools, only that they’ll roll out “this year.” And while the creative software giant showcased what its own video model is currently capable of in an early video demo, its plans to integrate Premiere Pro with AI models from other providers isn’t a certainty.
Adobe instead calls the third-party AI integrations in its video preview an “early exploration” of what these may look like “in the future.” The idea is to provide Premiere Pro users with more choice, according to Adobe, allowing them to use models like Pika to extend shots or Sora or Runway AI when generating B-roll for their projects. Adobe also says its Content Credentials labels can be applied to these generated clips to identify which AI models have been used to generate them.
We have a portfolio company that we ran a high ticket upsell and we tested 50k 35k 25k and 15K wildly different price points basically the revenue we generated from all four of those was identical and so on one hand you might think oh I'd rather just have fewer customers at $50,000 provided the margin on all the services are still pretty good I would rather have four times the customers to then sell keep and then also have a crazy like in terms of Word of Mouth from those people saying that my thing is unbelievable if you believe you're going to get this big expensive outcome then logically 25k and 35k like if you go and make a billion dollar business they're both worth it it just like it comes down to whether you can actually afford the difference some people literally can't afford the difference between you know 15K versus 50k like there just some people who just literally can't afford it even they both might want to buy it