Adobe is enhancing its Firefly family with a generative AI video model. This addition will bring new tools to Premiere Pro, Adobe's video editing platform. Users will soon be able to generate video and manipulate objects within it using text prompts. This is similar to what Photoshop's Generative Fill feature offers.
These new Firefly tools are expected to roll out sometime this year. Adobe showcased the potential of its video model in an early demo. However, the company has not set a specific release date yet. Adobe also plans to integrate Premiere Pro with AI models from other providers like Runway, Pika Labs, and OpenAI’s Sora models.
The integration with third-party AI is still in its early stages. Adobe refers to this as an "early exploration" of future possibilities. The main goal is to provide Premiere Pro users with more choices. Users could extend shots with Pika or generate B-roll using Sora or Runway AI.
Adobe's Content Credentials labels can identify which AI models have generated specific clips. This feature aims to offer transparency and accountability in AI-generated content.
These developments signal Adobe's commitment to innovation in video editing. The new tools could streamline workflows and enhance creativity for professionals and hobbyists alike. The future of video editing looks promising with these upcoming features.