Adobe is developing a new AI video model for its Firefly family. This will bring fresh tools to the Premiere Pro video editing platform. Users will be able to generate video and add or remove objects using text prompts. This feature is similar to Photoshop’s Generative Fill.
These new tools will include third-party integrations with Runway, Pika Labs, and OpenAI’s Sora models. These will help Premiere Pro users extend video clips and improve their projects. Adobe has not announced a release date, but it should happen this year.
Adobe showcased its video model in an early demo. However, it’s uncertain if third-party AI models will be fully integrated. Adobe calls this an “early exploration” of what might come in the future. The goal is to give users more choices for their projects.
Premiere Pro users will be able to use models like Pika to extend shots. They can also use Sora or Runway AI for generating B-roll. Adobe’s Content Credentials labels will identify which AI models were used to create these clips. This ensures transparency and helps users know the source of their content.
These tools aim to make video editing more accessible and creative. By using text prompts, users can achieve complex edits without deep technical knowledge. This will likely make the creative process faster and more intuitive.
Adobe’s efforts show a strong commitment to innovation in video editing. They are pushing the boundaries of what is possible with AI in creative tools. These advancements will enable users to create more engaging and dynamic content.