Adobe is working on a new AI video model for its Firefly family. This will add exciting tools to its Premiere Pro video editing platform. These tools will let users create video and edit objects just by typing text prompts. This is similar to Photoshop’s Generative Fill feature. Users can also extend the length of video clips with ease.
These new tools will be available this year, but Adobe has not given a specific release date. Adobe showed off an early demo of what the video model can do. It also plans to integrate AI models from other providers like Runway, Pika Labs, and OpenAI’s Sora.
Adobe calls the third-party AI integrations an "early exploration" of what might come in the future. The goal is to give Premiere Pro users more choices. They will be able to use models like Pika to extend shots or Sora to generate B-roll for their projects. Adobe’s Content Credentials labels can be applied to these AI-generated clips. These labels will help identify which AI models were used.
Adobe's new tools could make video editing faster and easier. This will help users focus more on creativity rather than technical tasks. This innovation is a big step for Adobe, which has been a leader in creative software for years. The use of AI in video editing is not new, but Adobe's approach might set a new standard.
The company is dedicated to giving users the best tools possible. These updates will likely be a game-changer for many video editors. Adobe's focus on choice and flexibility shows its commitment to meeting the needs of its users.
This is a promising development in the world of video editing. It will be interesting to see how users embrace these new tools and what creative projects come to life with their help. Adobe's new AI tools for Premiere Pro are worth watching as they roll out later this year.