Adobe is adding new AI tools to its video editing software, Premiere Pro. These tools will allow users to generate video and edit existing clips using text prompts. This feature is similar to the Generative Fill tool in Photoshop. Users will be able to add or remove objects and extend video clips with ease.
These tools will be part of Adobe's Firefly family. Adobe is also exploring third-party integrations with Runway, Pika Labs, and OpenAI's Sora models. This means users might someday have more choices when editing and generating video content.
Adobe has not set a release date for these new tools. The company has only stated they will roll out this year. It is uncertain when or if these third-party AI integrations will become available.
The idea behind these additions is to give users more creative freedom. For example, users could use Pika to extend shots or Sora to generate B-roll for their projects. Adobe's Content Credentials labels will help identify which AI models were used in the video creation process.
Adobe showcased some early capabilities of their video model in a demo. The demo highlighted how these new tools could help video editors save time and improve their work.
This new development in Premiere Pro shows how AI can be a powerful tool for creativity. It will be interesting to see how users take advantage of these new features once they become available.
Adobe continues to push the boundaries of what is possible with AI in creative software. These new tools are another step towards making video editing more accessible and efficient for everyone.