Adobe is working on a generative AI video model for its Firefly family that will bring new tools to its Premiere Pro video editing platform. These new Firefly tools — alongside some proposed third-party integrations with Runway, Pika Labs, and OpenAI’s Sora models — will allow Premiere Pro users to generate video and add or remove objects using text prompts (just like Photoshop’s Generative Fill feature) and extend the length of video clips.
Unlike many of Adobe’s previous Firefly-related announcements, no release date — beta or otherwise — has been established for the company’s new video generation tools, only that they’ll roll out “this year.” And while the creative software giant showcased what its own video model is currently capable of in an early video demo, its plans to integrate Premiere Pro with AI models from other providers isn’t a certainty.
Adobe instead calls the third-party AI integrations in its video preview an “early exploration” of what these may look like “in the future.” The idea is to provide Premiere Pro users with more choice, according to Adobe, allowing them to use models like Pika to extend shots or Sora or Runway AI when generating B-roll for their projects. Adobe also says its Content Credentials labels can be applied to these generated clips to identify which AI models have been used to generate them.
Adobe’s initiative to add generative AI to video editing aligns with the growing trend of integrating AI in creative tasks. These advancements can save time and boost productivity for video editors. As the industry leans further into AI, tools like these could become standard.
Developers and content creators will likely keep a close eye on these updates. If successful, these tools could redefine how videos are made. This generative AI could help teams tackle more projects with fewer resources. Users eager to try out these tools will have to wait for further updates from Adobe.
The use of generative AI in video editing is a sign of more changes to come in creative industries. As these tools improve, they will shape the future of content creation.