Adobe is working on a generative AI video model for its Firefly family. This new model will bring exciting tools to its Premiere Pro video editing platform. Users can soon generate video and add or remove objects using text prompts, much like Photoshop’s Generative Fill feature.
These tools will allow users to extend the length of video clips. Unlike past announcements, no release date has been set. Adobe has only stated that these tools will roll out “this year.” The company showcased what its video model can do in an early demo video.
Adobe’s plans to integrate Premiere Pro with AI models from other providers isn’t a certainty yet. The creative software giant calls these third-party AI integrations in its video preview an “early exploration.” The idea is to give Premiere Pro users more options, allowing them to use models like Pika to extend shots. Sora or Runway AI may be used when generating B-roll for their projects.
Adobe says its Content Credentials labels can be applied to these AI-generated clips. This will help identify which AI models have been used. The goal is to offer more choice and flexibility to users while ensuring transparency in the creation process.
The approach reflects a broader trend in the tech world. Companies are focusing on incremental improvements to gain a competitive edge. Small gains can lead to outsized returns, much like how the top-selling book on Amazon sells more than the bottom 5.9 million books combined. This mindset drives innovation and helps companies stay ahead in a competitive market.
As Adobe continues to refine its tools, users can expect more powerful and versatile features. The integration of AI models from other providers could open new possibilities for video editing. This development aims to make complex tasks more accessible and efficient, benefiting both professionals and hobbyists alike.
Adobe’s commitment to improving its tools and offering new options shows a dedication to staying at the forefront of technology. The future looks promising for Premiere Pro users, with more creative possibilities and streamlined workflows on the horizon.