Adobe is working on a generative AI video model for its Firefly family that will bring new tools to its Premiere Pro video editing platform. These new Firefly tools — alongside some proposed third-party integrations with Runway, Pika Labs, and OpenAI’s Sora models — will allow Premiere Pro users to generate video and add or remove objects using text prompts (just like Photoshop’s Generative Fill feature) and extend the length of video clips.
Unlike many of Adobe’s previous Firefly-related announcements, no release date — beta or otherwise — has been established for the company’s new video generation tools, only that they’ll roll out “this year.” And while the creative software giant showcased what its own video model is currently capable of in an early video demo, its plans to integrate Premiere Pro with AI models from other providers isn’t a certainty.
Adobe instead calls the third-party AI integrations in its video preview an “early exploration” of what these may look like “in the future.” The idea is to provide Premiere Pro users with more choice, according to Adobe, allowing them to use models like Pika to extend shots or Sora or Runway AI when generating B-roll for their projects. Adobe also says its Content Credentials labels can be applied to these generated clips to identify which AI models have been used to generate them.
The new tools promise to revolutionize how video editing is done. Text prompts can make tasks much faster and easier. Imagine typing a simple sentence to fill in missing parts of a video or remove unwanted objects. These features can save time and effort for editors.
Adobe's choice to explore third-party integrations highlights its openness to innovation. By working with other AI providers, Adobe hopes to offer more diverse options for creators. This gives users the freedom to pick the tools that work best for them.
Labels like Content Credentials will help maintain transparency. Users can see which AI models were used in the creation process. This ensures that viewers understand how the content came to be, which builds trust in the final product.
As Adobe continues to innovate, the future of video editing looks bright. The upcoming tools and integrations promise to change how editors work. From quicker edits to more creative options, these advancements are set to make a big impact.