Adobe is working on a generative AI video model for its Firefly family that will bring new tools to its Premiere Pro video editing platform. These new Firefly tools — alongside some proposed third-party integrations with Runway, Pika Labs, and OpenAI’s Sora models — will allow Premiere Pro users to generate video and add or remove objects using text prompts (just like Photoshop’s Generative Fill feature) and extend the length of video clips.
Unlike many of Adobe’s previous Firefly-related announcements, no release date — beta or otherwise — has been established for the company’s new video generation tools, only that they’ll roll out “this year.” And while the creative software giant showcased what its own video model is currently capable of in an early video demo, its plans to integrate Premiere Pro with AI models from other providers isn’t a certainty.
Adobe instead calls the third-party AI integrations in its video preview an “early exploration” of what these may look like “in the future.” The idea is to provide Premiere Pro users with more choice, according to Adobe, allowing them to use models like Pika to extend shots or Sora or Runway AI when generating B-roll for their projects. Adobe also says its Content Credentials labels can be applied to these generated clips to identify which AI models have been used to generate them.
This development could change how video editors work. They will have more creative freedom and control. Users can expect faster workflows and new ways to enhance their projects. This will save time and make editing more efficient.
Imagine you are working on a video project. You need to add or remove objects quickly. With these new tools, you can do that with simple text prompts. This is a game-changer for video editors. They can focus more on creativity and less on technical tasks.
Adobe's approach to integrating AI into its software is not just about adding new features. It is about making the creative process easier and more intuitive. This aligns with the company's goal of empowering users to bring their ideas to life.
This move also puts Adobe ahead in the race to integrate AI into creative tools. It shows their commitment to innovation and improving user experience. As the tech industry continues to evolve, we can expect more exciting developments from Adobe and its partners.