Adobe is working on a generative AI video model for its Firefly family that will bring new tools to its Premiere Pro video editing platform. These new Firefly tools — alongside some proposed third-party integrations with Runway, Pika Labs, and OpenAI’s Sora models — will allow Premiere Pro users to generate video and add or remove objects using text prompts (just like Photoshop’s Generative Fill feature) and extend the length of video clips.
Unlike many of Adobe’s previous Firefly-related announcements, no release date — beta or otherwise — has been established for the company’s new video generation tools, only that they’ll roll out “this year.” And while the creative software giant showcased what its own video model is currently capable of in an early video demo, its plans to integrate Premiere Pro with AI models from other providers isn’t a certainty.
Adobe instead calls the third-party AI integrations in its video preview an “early exploration” of what these may look like “in the future.” The idea is to provide Premiere Pro users with more choice, according to Adobe, allowing them to use models like Pika to extend shots or Sora or Runway AI when generating B-roll for their projects. Adobe also says its Content Credentials labels can be applied to these generated clips to identify which AI models have been used to generate them.
These advancements could change how video editing is done. They provide more control and creative options for editors. With the ability to extend clips and add objects, users can grow their storytelling options. This can also save time, as tools like these can speed up the editing process.
Adobe’s move into AI video tools follows the success of their Photoshop updates. The Generative Fill feature lets users add or remove objects with text prompts. Extending this to video editing shows Adobe’s aim to stay ahead in the creative software market.
The integration of third-party AI models can also mean a lot for users. Having more choices for AI tools means users can pick the one that fits their needs best. This flexibility can lead to better and more unique projects.
It's exciting to see how these new AI tools develop. Whether you are a professional editor or just starting, these tools can make a big difference in your work. Keep an eye out for when Adobe releases these new features, and be ready to try them out when they become available.
Adobe continues to push the limits of what is possible with creative software. Their work with AI models and integrations shows a commitment to innovation and user needs. These advancements not only improve the software but also empower users to create more than ever before.