Adobe is developing a new generative AI video model for its Firefly family. This will bring fresh tools to Premiere Pro, their video editing platform. Users can generate video and add or remove objects using text prompts. These functions are similar to Photoshop's Generative Fill feature.
Adobe plans to include third-party integrations with Runway, Pika Labs, and OpenAI's Sora models. This will allow users to extend video clips with text prompts. The new tools will roll out sometime this year, but no exact date has been set yet.
Adobe showcased a demo of what their new video model can do. However, the third-party AI integrations are still in an exploration phase. They hope to provide more choices for Premiere Pro users in the future.
The aim is to let users use models like Pika to extend shots. They can also use Sora or Runway AI to generate B-roll for their projects. Adobe's Content Credentials labels can be added to these AI-generated clips. These labels help identify which AI models were used to create them.
Adobe’s move to integrate AI shows their commitment to staying ahead in the tech field. They aim to make video editing faster and easier for users. This will help both beginners and experts in creating high-quality content.