Adobe is bringing new tools to its Premiere Pro video editing platform. These tools belong to the Firefly family and will change how users create videos. The Firefly tools will let users generate video, add, or remove objects using text prompts. This is similar to Photoshop’s Generative Fill feature.
Adobe plans to roll out these tools “this year.” They showed what their new video model can do in an early demo. They also mentioned third-party AI integrations with Runway, Pika Labs, and OpenAI’s Sora models. These integrations are an “early exploration” and not yet a certainty.
The idea is to give Premiere Pro users more choices. For example, users could extend shots with Pika or generate B-roll with Sora or Runway AI. This flexibility aims to empower users in their creative projects.
Adobe's Content Credentials labels can be applied to generated clips. These labels help identify which AI models were used. This adds a layer of transparency and trust.
Adobe has not set a release date for these features, but the promise of new tools is exciting. Video creators can look forward to new ways to enhance their projects. These tools will likely make video editing faster and more intuitive.
With these innovations, Adobe continues to push the boundaries of creativity. The integration of AI in video editing opens up many possibilities. Users will have more control and options than ever before.