Adobe is working on a generative AI video model for its Firefly family that will bring new tools to its Premiere Pro video editing platform. These new Firefly tools — alongside some proposed third-party integrations with Runway, Pika Labs, and OpenAI’s Sora models — will allow Premiere Pro users to generate video and add or remove objects using text prompts (like Photoshop’s Generative Fill feature) and extend the length of video clips.
Unlike many of Adobe’s previous Firefly-related announcements, no release date — beta or otherwise — has been established for the company’s new video generation tools, only that they’ll roll out “this year.” And while the creative software giant showcased what its own video model is currently capable of in an early video demo, its plans to integrate Premiere Pro with AI models from other providers isn’t a certainty.
Adobe instead calls the third-party AI integrations in its video preview an “early exploration” of what these may look like “in the future.” The idea is to provide Premiere Pro users with more choice, according to Adobe, allowing them to use models like Pika to extend shots or Sora or Runway AI when generating B-roll for their projects. Adobe also says its Content Credentials labels can be applied to these generated clips to identify which AI models have been used to generate them.
Integrating AI into video editing can save time and effort for users. It allows editors to focus more on creative tasks rather than technical ones. These AI tools can help with tasks like cutting and adding special effects without needing deep technical skills. This means even beginners can make professional-looking videos.
Adobe’s approach here shows a focus on giving users more power and flexibility. By integrating different AI models, they let users pick the best tool for their specific needs. This flexibility can make the editing process smoother and more efficient.
The future of video editing looks promising with these AI advancements. They can change how we create and edit content, making it more accessible to everyone. As Adobe continues to develop these tools, users can expect even more innovative features. This is a big step forward for both amateur and professional video makers.