Adobe is working on a generative AI video model for its Firefly family. This will bring new tools to its Premiere Pro video editing platform. Users can generate video and add or remove objects using text prompts. It's similar to Photoshop’s Generative Fill feature.
These new Firefly tools will roll out “this year.” There is no exact release date yet. Adobe showcased what its own video model can do in an early video demo. The company also plans to integrate Premiere Pro with AI models from other providers, but this isn’t certain yet.
Adobe calls these third-party AI integrations an “early exploration.” The idea is to give Premiere Pro users more choices. Users could use models like Pika to extend shots. Sora or Runway AI can generate B-roll for their projects. Adobe says its Content Credentials labels can be applied to these generated clips to show which AI models were used.
Adobe’s plans show how AI can change how we edit videos. The new tools can make video editing easier and faster. Users can focus on creativity while the AI handles repetitive tasks. This could lead to new ways of making and sharing videos.
These advancements are part of a larger trend in AI development. Companies are finding more ways to use AI in creative fields. This can help users improve their work and find new opportunities. The future of video editing looks exciting with these new AI tools.