Adobe is working on a generative AI video model for its Firefly family that will bring new tools to its Premiere Pro video editing platform. These new Firefly tools — alongside some proposed third-party integrations with Runway, Pika Labs, and OpenAI’s Sora models — will allow Premiere Pro users to generate video and add or remove objects using text prompts (just like Photoshop’s Generative Fill feature) and extend the length of video clips.
Unlike many of Adobe’s previous Firefly-related announcements, no release date — beta or otherwise — has been established for the company’s new video generation tools, only that they’ll roll out “this year.” And while the creative software giant showcased what its own video model is currently capable of in an early video demo, its plans to integrate Premiere Pro with AI models from other providers isn’t a certainty.
Adobe instead calls the third-party AI integrations in its video preview an “early exploration” of what these may look like “in the future.” The idea is to provide Premiere Pro users with more choice, according to Adobe, allowing them to use models like Pika to extend shots or Sora or Runway AI when generating B-roll for their projects. Adobe also says its Content Credentials labels can be applied to these generated clips to identify which AI models have been used to generate them.
Artificial intelligence has been making waves across different industries. With advances in AI, many companies now seek to integrate these tools into their workflows. The new tools for Premiere Pro will let users create content faster and with greater ease. The ability to generate videos from text prompts could save time and offer new creative possibilities.
AI models like those from Runway, Pika Labs, and OpenAI have been gaining attention. They allow users to create high-quality content with minimal effort. By integrating these models, Adobe aims to offer users more flexibility in their creative projects.
The addition of Content Credentials is a step towards transparency in content creation. This label will help users know which AI models were used, ensuring a clear understanding of the tools involved in the creation process.
In the world of video production, time is of the essence. The introduction of these AI tools could streamline many processes. Video editors can focus more on creativity rather than spending hours on mundane tasks. With these advancements, the future of video creation looks promising.
Adobe’s move to integrate AI tools into Premiere Pro highlights the growing importance of artificial intelligence in creative fields. As these tools become more advanced, we can expect to see even more exciting developments in the near future.