Adobe is working on a generative AI video model for its Firefly family that will bring new tools to its Premiere Pro video editing platform. These new Firefly tools — alongside some proposed third-party integrations with Runway, Pika Labs, and OpenAI’s Sora models — will allow Premiere Pro users to generate video and add or remove objects using text prompts (just like Photoshop’s Generative Fill feature) and extend the length of video clips.
Unlike many of Adobe’s previous Firefly-related announcements, no release date — beta or otherwise — has been established for the company’s new video generation tools, only that they’ll roll out “this year.” And while the creative software giant showcased what its own video model is currently capable of in an early video demo, its plans to integrate Premiere Pro with AI models from other providers isn’t a certainty.
Adobe instead calls the third-party AI integrations in its video preview an “early exploration” of what these may look like “in the future.” The idea is to provide Premiere Pro users with more choice, according to Adobe, allowing them to use models like Pika to extend shots or Sora or Runway AI when generating B-roll for their projects. Adobe also says its Content Credentials labels can be applied to these generated clips to identify which AI models have been used to generate them.
The ability to generate video with text prompts could save editors tons of time. Think about making a scene longer or adding objects without reshooting. This feature could change how videos are made, helping creators work faster and more efficiently. If these tools become widely used, they could lower the barrier to entry for new editors and filmmakers.
Adobe’s approach shows they are thinking ahead. By exploring partnerships with other AI companies, they are likely looking to stay at the cutting edge. This strategy could mean more powerful tools and options for users. The company wants to keep its software useful and up to date as technology advances.
This move by Adobe also hints at a larger trend in the software world. More companies are looking to integrate AI to make their tools smarter and more user-friendly. This could mean big changes in many fields, from video editing to graphic design and beyond.
To sum it up, Adobe’s new tools and planned integrations could be a game-changer for video editing. By making advanced features accessible and easy to use, they are setting a new standard in the industry. The rollout of these new tools will be something to watch closely.