Creating Narratives to Justify Product Shortcomings

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Adobe is working on a new generative AI video model for its Firefly tools. This will add new features to Premiere Pro, their video editing software. With these tools, users can generate videos and change objects using text prompts, just like Photoshop’s Generative Fill feature.

Adobe also plans to partner with other AI providers like Runway, Pika Labs, and OpenAI’s Sora models. These integrations will give users more options. They can extend video clips or generate B-roll footage with these third-party AI models. But Adobe has not set a release date for these new video tools yet.

Man with a beard and glasses working from home at a cluttered desk with a laptop and paperwork in an office setting flooded with natural light.

Adobe calls the third-party AI integrations an “early exploration.” The goal is to give users more choice in their projects. For example, users can use Pika to extend shots or Runway AI to generate B-roll. Adobe also plans to add Content Credentials labels to these clips. This will show which AI models were used to make them.

These new features aim to make video editing easier and more flexible. Users do not need to be experts to create professional-looking videos. All they need is to type what they want, and the AI will do the rest. This could save a lot of time and effort for both beginners and professionals.

The use of AI in video editing is growing. Other companies are also exploring this field. But Adobe’s approach of integrating multiple AI models sets it apart. This can provide a more versatile and powerful tool for users. They will not be limited to one type of AI technology.

The future of video editing looks promising with these advancements. As AI continues to evolve, we can expect even more innovative features. For now, users can look forward to exploring these new tools and seeing what they can create with them.

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