Adobe is making big strides in video editing with a new AI tool for its Firefly family. This tool will bring new features to the Premiere Pro platform. With these new tools, users can generate video and add or remove objects using text prompts. This is similar to Photoshop’s Generative Fill feature. Users will also be able to extend the length of video clips.
Adobe has not set a release date yet. The company says these tools will roll out this year. They showed an early video demo of what their new video model can do. They also plan to integrate Premiere Pro with AI models from other providers. But this is not certain yet. Adobe calls this an “early exploration” of what these integrations may look like in the future.
The idea is to give Premiere Pro users more choices. They can use models like Pika to extend shots. They can also use Sora or Runway AI when generating B-roll for their projects. Adobe will also add Content Credentials labels to these generated clips. This will help identify which AI models have been used to create them.
Adobe’s new AI tools aim to make video editing faster and easier. Video editors can save time by using text prompts to make changes. They can also generate video clips without needing to shoot new footage. This can be very helpful for creating content quickly. It can also be useful for making last-minute changes to projects.
The integration with third-party AI models can offer more options and flexibility. Users are not limited to Adobe’s models only. They can choose the best tool for their specific needs. This can lead to more creative and unique video content.
In the demo, Adobe showed how users can remove objects from a video. They also showed how to add new elements seamlessly. The AI can understand the context of the scene and make changes that look natural. This can be very useful for video editors who want to make complex edits without spending a lot of time.
Adobe’s move to add AI tools to Premiere Pro is part of a larger trend in the creative software industry. More companies are looking to integrate AI to improve their products. These advancements can help users work more efficiently and creatively. Adobe is at the forefront of this movement, aiming to provide powerful tools for creators.
As AI technology continues to evolve, we can expect more innovative features. These tools will likely become more advanced and intuitive. They will help users push the boundaries of what is possible in video editing. Adobe’s new AI tools are just the beginning of this exciting journey.