Adobe is working on a generative AI video model for its Firefly family. This model will bring new tools to its Premiere Pro video editing platform. These new Firefly tools — alongside possible third-party integrations with Runway, Pika Labs, and OpenAI’s Sora models — will allow Premiere Pro users to generate video and add or remove objects using text prompts. This works like Photoshop’s Generative Fill feature and extends the length of video clips.
Unlike many of Adobe’s earlier Firefly-related announcements, no release date — beta or otherwise — has been shared for the new video generation tools. Adobe only mentioned they’ll roll out “this year.” The software giant showed what its own video model can do in an early demo. The plan to integrate Premiere Pro with AI models from other providers remains uncertain.
Adobe calls the third-party AI integrations in its video preview an “early exploration” of what these may look like “in the future.” Adobe aims to give Premiere Pro users more choices. This means they can use models like Pika to extend shots or Sora or Runway AI when generating B-roll for their projects. Adobe also says its Content Credentials labels can be applied to these generated clips to identify which AI models have been used.
These new tools could make video editing faster and more creative. Editors might spend less time on repetitive tasks and more on storytelling. The integration of AI models may also inspire new ways of creating video content. This could open up more creative options for both professional and amateur editors.
Adobe has a history of blending cutting-edge tech with user-friendly design. This new move represents another step in that direction. By including third-party models, Adobe is opening the door to a wider range of creative tools. This could help users of all skill levels enhance their video projects in innovative ways.
The potential of these tools offers more than just speed. It might change how editors approach their craft. With AI handling some of the heavy lifting, creative professionals can focus on what they do best. This shift could make video production more accessible and exciting for everyone.