Adobe is working on a new generative AI video model for its Firefly family. This model will bring fresh tools to Premiere Pro. These tools will let users generate video, add objects, and extend clips using text prompts. It’s similar to Photoshop’s Generative Fill feature.
These tools are part of some planned integrations with companies like Runway, Pika Labs, and OpenAI. Adobe has not shared a release date yet. They only said it will be rolled out "this year." The company showed a demo video of what its model can do. The third-party integrations are still in an "early exploration" phase. Adobe wants to give Premiere Pro users more choices and flexibility.
Users can use models like Pika to extend shots or Runway AI to generate B-roll. Adobe also says its Content Credentials labels can be added to the generated clips. This will help identify which AI models were used. Adobe aims to provide tools that make video editing more creative and efficient.
These new tools can change how people edit video. Imagine being able to extend a scene just by typing a few words. Or adding objects to a video without needing complex software. This makes video editing easier and more accessible.
Adobe’s demo showed the early potential of these tools. But many details remain unclear. Adobe is still figuring out how these tools will work with other AI models. The goal is to offer many options to users.
As the world of video editing evolves, AI will play a bigger role. Tools like these can help both beginners and pros. They can speed up the editing process and allow for more creativity. Adobe’s new tools might be what the industry needs to take video editing to the next level.