Adobe is working on a generative AI video model for its Firefly family. This will bring new tools to its Premiere Pro video editing platform. These new tools will let Premiere Pro users generate video and add or remove objects with text prompts.
Users will be able to extend the length of video clips. Adobe has not set a release date for these new tools. They plan to roll them out “this year.”
The creative software giant showed an early demo of its video model. Adobe also wants to integrate with AI models from other providers. This might include Runway, Pika Labs, and OpenAI’s Sora models. Adobe says this will give Premiere Pro users more choices.
In the future, users might use models like Pika to extend shots. Sora or Runway AI can help generate B-roll for projects. Adobe's Content Credentials labels will identify which AI models were used. This aims to ensure transparency in generated clips.
Adobe calls these third-party integrations an “early exploration.” There is no certainty that all these features will be included. The company emphasizes the idea of choice and flexibility for users. This approach reflects Adobe’s commitment to innovation and user needs.
The integration of AI models opens up new possibilities for video creation. It simplifies many tasks that used to take much time. This can be especially useful for both amateur and professional video creators. Adobe’s ongoing efforts signal a major step forward in video editing technology.
The new tools will enable users to be more creative and efficient. They can focus on storytelling while the AI handles tedious tasks. Adobe’s Firefly family is evolving to meet the changing needs of its users. These advancements will likely set new standards in the video editing industry.