Adobe is working on a new generative AI video model for its Firefly family. This development will bring fresh tools to its Premiere Pro video editing platform. Users will soon generate video clips and add or remove objects using text prompts, similar to Photoshop’s Generative Fill feature. The goal is to extend the length of video clips and enhance editing options.
Adobe plans to integrate these new Firefly tools with third-party providers like Runway, Pika Labs, and OpenAI’s Sora models. This will give Premiere Pro users more choices in how they edit their videos. They can use Pika to extend shots or Sora and Runway AI for generating B-roll clips.
Adobe has not set a release date for these new tools. They only mentioned that they will roll out “this year.” The company showcased what their video model can do in an early demo video but did not guarantee the integration with other AI models. They called the third-party AI integrations an “early exploration” of what might come “in the future.”
The new tools are part of Adobe’s effort to provide more value to its users. The Firefly tools and third-party integrations will make video editing more flexible and creative. Adobe’s Content Credentials labels can also be applied to these generated clips. These labels will help identify which AI models were used to generate them.
Adding generative AI tools to Premiere Pro can change how video editors work. They will have more options to create unique content without a lot of effort. The integration of different AI models will give editors a variety of tools to use based on their needs. This will make the editing process smoother and more efficient.
Adobe’s move to add these tools shows their commitment to innovation in their products. By working with other AI providers, they aim to offer the best possible tools to their users. This collaboration can lead to new features that will keep Adobe’s software ahead in the market.
The addition of AI tools in video editing is a significant step forward. It can help users save time and focus on their creative ideas. With generative AI, the possibilities for video content become endless. Editors can experiment with new techniques and produce high-quality videos with less effort.
Adobe’s new Firefly tools and third-party integrations in Premiere Pro are set to offer exciting possibilities. These tools will make video editing more accessible and flexible, allowing users to push the boundaries of their creativity.