Adobe is working on a generative AI video model for its Firefly family. This will bring new tools to its Premiere Pro video editing platform. Users will generate videos and add or remove objects using text prompts. It's similar to Photoshop's Generative Fill feature and can extend the length of clips.
Adobe's new video generation tools have no set release date yet. They will roll out "this year." The company showed an early video demo of what the model can do. It also plans to integrate Premiere Pro with AI models from other providers, though this is not certain.
Adobe calls these third-party integrations an "early exploration." The goal is to give Premiere Pro users more choice. They might use models like Runway for generating B-roll. Adobe's Content Credentials labels can go on these clips to show which AI models generated them.
This new technology can change video editing. It can help creators make videos faster and with more ease. Users can try different AI models to see which works best for their projects.
Firefly's tools will let editors focus on their vision, not just technical tasks. By making editing simpler, AI can give more people access to creative tools. This could lead to more diverse content from different voices. Adobe hopes this will make their platform more appealing to all users.