Adobe is working on a generative AI video model for its Firefly family that will bring new tools to its Premiere Pro video editing platform. These new Firefly tools — alongside some proposed third-party integrations with Runway, Pika Labs, and OpenAI’s Sora models — will allow Premiere Pro users to generate video and add or remove objects using text prompts (just like Photoshop’s Generative Fill feature) and extend the length of video clips.
Unlike many of Adobe’s previous Firefly-related announcements, no release date has been established for the company’s new video generation tools, only that they’ll roll out “this year.” And while the creative software giant showcased what its own video model is currently capable of in an early video demo, its plans to integrate Premiere Pro with AI models from other providers isn’t a certainty.
Adobe instead calls the third-party AI integrations in its video preview an “early exploration” of what these may look like “in the future.” The idea is to provide Premiere Pro users with more choice, according to Adobe, allowing them to use models like Pika to extend shots or Sora or Runway AI when generating B-roll for their projects. Adobe also says its Content Credentials labels can be applied to these generated clips to identify which AI models have been used to generate them.
These new tools should make video editing smoother. Instead of spending hours tweaking details, editors can use text prompts. This could save time and allow focus on more creative tasks. The AI can also learn from user preferences. This means results will get better over time.
There are some concerns though. No release date means users must wait. Also, the fact that third-party integrations are just an “early exploration” means they might not happen. Users will have to see how things unfold and stay updated.
Adobe’s new AI tools could change how videos are made. By using text prompts, editors can generate videos quickly. This technology might open up new paths for creators, making video editing more accessible and faster for everyone.