Adobe is working on a generative AI video model for its Firefly family that will bring new tools to its Premiere Pro video editing platform. These new Firefly tools will allow Premiere Pro users to generate video and add or remove objects using text prompts, just like Photoshop’s Generative Fill feature. They can also extend the length of video clips.
Unlike many of Adobe’s previous Firefly announcements, no release date has been set for the company’s new video generation tools. These tools will roll out “this year.” Adobe showcased what its own video model is capable of in an early video demo. The company also plans to integrate Premiere Pro with AI models from other providers, but this isn’t certain yet.
Adobe calls the third-party AI integrations in its video preview an “early exploration.” The idea is to provide Premiere Pro users with more choice, allowing them to use models like Pika to extend shots or Sora or Runway AI when generating B-roll for their projects. Adobe says its Content Credentials labels can be applied to these generated clips to identify which AI models have been used.
This move by Adobe shows how AI is becoming more important in creative tools. By using these models, video editors can save time and effort. They can focus on the creative aspects of their projects instead of spending hours on technical details.
The integration of AI in video editing also opens up new possibilities for content creation. Users can experiment with different styles and effects without needing advanced skills. This makes high-quality video production accessible to more people.
Adobe’s push for AI also highlights the importance of innovation in the tech industry. Companies are looking for ways to make their tools more powerful and user-friendly. By incorporating AI, Adobe is staying ahead of the curve and offering valuable features to its users.
This development also reflects a broader trend in technology. More and more companies are integrating AI into their products. This trend is likely to continue, shaping the future of digital tools and user experiences.