Adobe is working on a generative AI video model for its Firefly family. This will bring new tools to its Premiere Pro video editing platform. These new Firefly tools—alongside some proposed third-party integrations with Runway, Pika Labs, and OpenAI’s Sora models—will allow Premiere Pro users to generate video and add or remove objects using text prompts. This feature is similar to Photoshop’s Generative Fill feature.
Unlike many of Adobe’s previous Firefly-related announcements, no release date—beta or otherwise—has been established for the company’s new video generation tools. They are expected to roll out “this year.” The creative software giant has shown what its video model can do in an early video demo, but its plans to integrate Premiere Pro with AI models from other providers isn’t certain.
Adobe calls the third-party AI integrations in its video preview an “early exploration.” This could give Premiere Pro users more choices. They may be able to use models like Pika to extend shots or Sora or Runway AI when generating B-roll for their projects. Adobe also says its Content Credentials labels can be applied to these generated clips. This will identify which AI models have been used to create them.
These new tools can help video editors by speeding up their work. Being able to use text prompts to generate video or add objects can save time. It also opens up new creative possibilities. Users can experiment with different elements without having to start from scratch each time.
Adobe’s approach to integrating AI from other providers could make its platform more versatile. By offering a range of generative tools, Adobe aims to give its users more flexibility. This could be useful for different types of video projects, from short clips to full-length films.
The early demo from Adobe shows what might be possible in the future. Users can look forward to more innovations in video editing. Adobe’s new tools, when available, could set a new standard in the industry.