Adobe is working on a generative AI video model for its Firefly family that will bring new tools to its Premiere Pro video editing platform. These new Firefly tools — alongside some proposed third-party integrations with Runway, Pika Labs, and OpenAI’s Sora models — will allow Premiere Pro users to generate video and add or remove objects using text prompts (just like Photoshop’s Generative Fill feature) and extend the length of video clips.
Unlike many of Adobe’s previous Firefly-related announcements, no release date — beta or otherwise — has been established for the company’s new video generation tools, only that they’ll roll out “this year.”
And while the creative software giant showcased what its own video model is currently capable of in an early video demo, its plans to integrate Premiere Pro with AI models from other providers isn’t a certainty. Adobe instead calls the third-party AI integrations in its video preview an “early exploration” of what these may look like “in the future.” The idea is to provide Premiere Pro users with more choice, according to Adobe, allowing them to use models like Pika to extend shots or Sora or Runway AI when generating B-roll for their projects. Adobe also says its Content Credentials labels can be applied to these generated clips to identify which AI models have been used to generate them.
These developments can help video editors streamline their workflow. With text prompts, editors can quickly make changes without manual adjustments. This can save hours of work, especially on long projects. Moreover, the integration of various AI models offers more flexibility. Editors can choose the best model for their specific needs, improving the final product's quality.
As the technology evolves, more features will likely emerge. The use of AI in video editing is still in its early stages, but the potential is huge. Firms that adapt to these tools early may find a competitive advantage. Innovation in this space continues to push boundaries, making creative work more efficient and accessible.