Adobe has announced a new generative AI video model for its Firefly family. This model will introduce fresh tools to the Premiere Pro video editing platform. Users will soon be able to generate videos, add objects, and remove them using text prompts.
These tools will function much like Photoshop's Generative Fill feature. This means you can extend video clips with ease. Adobe has not set a release date yet. They only mentioned that the new tools would roll out "this year."
Adobe also showed an early demo of what the video model can do. They plan to integrate it with AI models from other providers. These providers include Runway, Pika Labs, and OpenAI’s Sora models. But they are still exploring how these integrations will work.
The goal is to give Premiere Pro users more choices. For example, users can use models like Pika to extend shots. They can use Sora or Runway AI to generate B-roll for their projects. Adobe wants to make sure users feel they are getting value from these new tools.
This approach is like what Planet Fitness did in the gym space. They learned that offering too many features made people feel they were not getting value. People felt they were only using a small part of what they were paying for. So, Planet Fitness removed extra features and focused on what most people use. They priced their gym lower, and users felt they were getting their money's worth.
Adobe is applying a similar idea to video editing. By integrating specific and useful AI tools, they aim to offer real value to users. They are also planning to label generated clips with Content Credentials. This will show which AI models were used to create them, ensuring transparency.
This move by Adobe could change how video editing is done. It focuses on providing essential tools that users will find practical and valuable. With these updates, Premiere Pro users can expect a more streamlined and efficient editing experience.