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Jordan D'nero

Jordan D-Nero is a visionary entrepreneur and digital transformation guru, dedicated to empowering entrepreneurs to flourish in the digital era. With his extensive experience in both traditional business and the digital marketplace, Jordan provides invaluable insights and strategies to help seasoned business owners bridge the gap between their established expertise and emerging online opportunities. Through his personal brand "Jordan's View," he not only shares actionable advice but also fosters a community where like-minded professionals can connect, learn, and grow together. Join Jordan in transforming entrepreneurial potential into digital success.

Adobe is working on a new AI tool for video editing. This tool is part of Adobe’s Firefly family. It will bring new features to Premiere Pro, making video editing easier and faster.

The new Firefly tools will let users create videos using text prompts. This is like Photoshop’s Generative Fill feature. Users can add or remove objects in their videos with just a few words. They can also extend the length of their video clips in the same way. Adobe is also considering adding AI tools from other companies. These could include Runway, Pika Labs, and OpenAI’s Sora models.

These third-party AI tools might help users even more. For example, Pika could help extend video shots. Sora and Runway AI can help generate extra footage, known as B-roll, for projects. Adobe wants to give users more choices by integrating these tools.

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Adobe hasn’t set a release date for the new Firefly tools. They plan to roll them out sometime this year. They have shown what these tools can do in a demo video, but many details are still being worked out.

Another feature Adobe is adding is called Content Credentials. This feature will label generated clips. It will show which AI tools were used to create them. This helps users keep track of their work and know which tools they found most useful.

These new AI tools aim to make video editing more efficient. They can save users time by automating tasks that used to take much longer. For example, instead of manually editing a video frame by frame, users can just type in what they want to change. The AI will do the rest.

Adobe’s goal is to offer more flexibility and options for video editors. By integrating different AI models, they hope to provide a richer set of tools. This will help users create high-quality videos more easily. The new Firefly tools and third-party integrations represent a big step forward in video editing technology.

Adobe continues to lead in creative software by innovating and incorporating AI. These new tools are another example of how they are pushing the boundaries to help users be more creative and efficient.

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