Adobe is developing a generative AI video model for its Firefly family. This model will bring new tools to its Premiere Pro video editing platform. The new Firefly tools will let Premiere Pro users generate video and add or remove objects using text prompts, similar to Photoshop’s Generative Fill feature. Users can even extend the length of video clips.
No release date has been set for these new video generation tools. Adobe says they will roll out later this year. The creative software giant showcased its own video model in an early demo. They aim to give Premiere Pro users more choice by integrating with AI models from other providers.
Adobe refers to third-party AI integrations in its video preview as an “early exploration” of future possibilities. Their goal is to offer more options, so users can choose models like Pika to extend shots or Runway AI for generating B-roll. Adobe’s Content Credentials labels can be applied to generated clips, identifying which AI models have been used.
For users, this means more flexibility in creating content. By combining different AI tools, they can achieve better results. This will likely change how video editing is done, making it faster and more efficient.
Adobe’s focus on integrating multiple AI models is part of a larger trend. Companies are looking for ways to use AI to improve creativity and productivity. This approach allows for a tailored experience, meeting the unique needs of each user.
By offering these new tools, Adobe aims to help users save time and effort. The integration of various AI models can lead to more innovative content. This could be a game-changer for both amateur and professional video editors.
Adobe’s move to include Content Credentials also addresses concerns about transparency. By showing which AI models were used, they provide clarity and trust. Users can know the origins of their generated content, making the creative process more open.
In summary, Adobe’s new AI tools for Premiere Pro present exciting possibilities. The combination of different AI models and the focus on transparency may set a new standard in video editing. Users can look forward to a more flexible and efficient editing experience.