Adobe is working on a new AI video model for its Firefly tools. This will add new features to Premiere Pro, its video editing platform. Users will be able to generate video and add or remove objects using text prompts. This is similar to Photoshop’s Generative Fill feature. The new tools will also extend the length of video clips.
The company has not set a release date yet. They have only said it will roll out “this year.” Adobe showed off what the model can do in an early video demo. They also plan to integrate Premiere Pro with AI models from other providers. This is not yet certain, though.
Adobe calls these third-party AI integrations an “early exploration.” They want to give Premiere Pro users more choices. Users could use models like Pika to extend shots. They could also use models from Sora or Runway AI to generate B-roll for their projects. Adobe will use Content Credentials labels on these clips. These labels will show which AI models were used to create them.
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Adobe's new tools and integrations may offer similar potential for video creators. More efficient workflows and new capabilities could help many in the field. The future of AI in video editing looks promising with these developments.