Adobe is working on a generative AI video model for its Firefly family that will bring new tools to its Premiere Pro video editing platform. These new Firefly tools — alongside some proposed third-party integrations with Runway, Pika Labs, and OpenAI’s Sora models — will allow Premiere Pro users to generate video and add or remove objects using text prompts (just like Photoshop’s Generative Fill feature) and extend the length of video clips.
Unlike many of Adobe’s previous Firefly-related announcements, no release date — beta or otherwise — has been established for the company’s new video generation tools, only that they’ll roll out “this year.” And while the creative software giant showcased what its own video model is currently capable of in an early video demo, its plans to integrate Premiere Pro with AI models from other providers isn’t a certainty.
Adobe instead calls the third-party AI integrations in its video preview an “early exploration” of what these may look like “in the future.” The idea is to provide Premiere Pro users with more choice, according to Adobe, allowing them to use models like Pika to extend shots or Sora or Runway AI when generating B-roll for their projects. Adobe also says its Content Credentials labels can be applied to these generated clips to identify which AI models have been used to generate them.
What makes this development exciting is the potential for enhancing video editing workflows. Users will be able to save time and effort by automating parts of the editing process. For example, if a user needs to extend a scene, they can use a simple text prompt to do so. This can be particularly useful for content creators and filmmakers who often find themselves needing to tweak video lengths to fit specific requirements.
Another aspect worth noting is the integration with AI models from other providers. This could open up possibilities for users to experiment with different styles and techniques. By combining the strengths of various AI models, users can achieve more creative and polished results.
As AI continues to evolve, these advancements are likely to make video editing more accessible to a wider range of people. Whether you are a professional editor or a beginner, these new tools will provide valuable assistance in creating high-quality content.