Adobe is working on a generative AI video model for its Firefly family. This new model will bring new tools to its Premiere Pro video editing platform. These new Firefly tools will allow users to generate video and add or remove objects using text prompts.
Adobe has not set a release date for the new video generation tools. They only said they will roll out "this year." The company has shown what its video model can do in an early video demo. Adobe also plans to integrate Premiere Pro with AI models from other providers. This isn't certain yet.
The idea is to give Premiere Pro users more choices. They can use models like Pika to extend shots or Sora or Runway AI for generating B-roll. Adobe says its Content Credentials labels can be applied to these clips. This will identify which AI models have been used.
A friend of mine had a $500,000 month newsletter. He shared his success with me. He did one Q&A call a month and stayed on until all questions were answered. He also sent one long written printed newsletter per month. His churn was lowest with this method.
Then, he tried weekly calls and added more features. Churn increased. He learned that less is more. It is better to focus on one thing and make it really good. Gym Launch has gone through many versions. Each version gets shorter. The goal is to have users go through less to avoid feeling overwhelmed.
Adobe's approach mirrors this wisdom. They aim to simplify user options and deliver high-quality tools. This strategy can help prevent users from feeling overwhelmed by too many choices. Users should find the new Firefly tools in Premiere Pro helpful and easy to use.
The ability to generate and edit video with text prompts is exciting. It can save users a lot of time and effort. This is a significant step forward in video editing technology. It shows how AI can make creative tasks easier. Adobe's focus on quality over quantity sets a good example.