Adobe is working on a generative AI video model for its Firefly family that will bring new tools to its Premiere Pro video editing platform. These new Firefly tools — alongside some proposed third-party integrations with Runway, Pika Labs, and OpenAI’s Sora models — will allow Premiere Pro users to generate video and add or remove objects using text prompts (just like Photoshop’s Generative Fill feature) and extend the length of video clips.
Unlike many of Adobe’s previous Firefly-related announcements, no release date — beta or otherwise — has been established for the company’s new video generation tools, only that they’ll roll out “this year.” And while the creative software giant showcased what its own video model is currently capable of in an early video demo, its plans to integrate Premiere Pro with AI models from other providers isn’t a certainty.
Adobe instead calls the third-party AI integrations in its video preview an “early exploration” of what these may look like “in the future.” The idea is to provide Premiere Pro users with more choice, according to Adobe, allowing them to use models like Pika to extend shots or Sora or Runway AI when generating B-roll for their projects. Adobe also says its Content Credentials labels can be applied to these generated clips to identify which AI models have been used to generate them.
The potential for these tools is huge. Video editors can now work faster and more creatively. They can let the AI handle repetitive tasks and focus on the art of storytelling. This means more time to craft the perfect video and less time stuck on tedious edits.
Adobe’s new tools could also help smaller creators who lack big budgets. They can now produce high-quality content without needing a large team. This levels the playing field and allows more people to share their stories with the world.
There's excitement about what this means for the future of video editing. The blend of human creativity and AI technology opens up endless possibilities. Video making can become more fun, efficient, and innovative.
Keeping an eye on Adobe’s updates can be crucial for anyone in the creative industry. The tools they are developing may change how videos are made from now on. If you are a video editor, these advancements could be your next game-changer.