Adobe is working on a new AI video model for its Firefly family. This model will bring fresh tools to its Premiere Pro video editing platform. Users will be able to generate video and add or remove objects using text prompts. This is similar to Photoshop’s Generative Fill feature, which has been popular among users.
These new Firefly tools may also integrate with third-party models. Adobe is looking at partnerships with Runway, Pika Labs, and OpenAI’s Sora models. This could give Premiere Pro users even more choices in how they create their videos. At this point, Adobe has not set a release date for these tools, but they plan to roll them out later this year.
Adobe showed an early video demo of what the new tools can do. The company also mentioned that this integration with third-party AI models is still in the early stages. They called it an “early exploration” of what could be possible in the future. The goal is to give users more options, such as extending shots with Pika or generating B-roll with Sora or Runway AI.
Adobe plans to add Content Credentials labels to these AI-generated clips. This will help identify which AI models were used to create them. This feature aims to keep the process transparent and clear for users.
For now, users will have to wait to see how these tools develop. Adobe’s focus on giving creators more choices and keeping track of AI-generated content shows promise. This could be a big step forward for video editing and content creation.