The Importance of Focus and Saying No to Distractions

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Adobe is working on a new AI video model for its Firefly family. This will bring fresh tools to its Premiere Pro editing platform. Users will be able to generate video and add or remove objects using text prompts. These tools are similar to Photoshop’s Generative Fill feature.

Third-party integrations are also in the works. Adobe plans to work with Runway, Pika Labs, and OpenAI’s Sora models. These will help users generate video and extend clips using simple text commands.

Close-up of a blue eye with colorful paint on face

No release date has been set for these new tools. Adobe says they will roll out sometime this year. They showcased an early demo of their own video model. But, integrating with other AI models is still an "early exploration." This means it's not certain yet.

Adobe wants to give Premiere Pro users more choices. They aim to let users pick different models for various tasks. For example, you could use Pika to extend shots or Sora to generate B-roll. This flexibility is part of their larger plan to offer more creative options.

They will also use Content Credentials labels. These labels will show which AI models were used to create each clip. This adds a layer of transparency for users.

This new AI toolset could change how video editing is done. By using text prompts, editors can make quick changes. This speeds up the creative process and makes complex tasks easier.

Adobe is also thinking about integrating with other AI tools in the future. They have not committed to any specifics yet. But, the goal is clear: to provide a one-stop editing solution with advanced AI capabilities.

These plans show Adobe's commitment to innovation. They are not just adding new features, but also exploring new ways to make video editing more efficient. This focus on AI could set a new standard for creative software.

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