Adobe is developing a new generative AI video model for its Firefly family. This model will add new tools to the Premiere Pro video editing platform. The new Firefly tools and some proposed third-party integrations will allow users to generate video using text prompts. Users can also add or remove objects from videos, similar to Photoshop’s Generative Fill feature.
These tools will extend the length of video clips. Adobe has not announced a release date for the new video generation tools. They will roll out sometime this year. Adobe showed an early video demo of what its video model can do. The company is also exploring integrations of Premiere Pro with AI models from other providers. This is not yet certain.
Adobe calls these third-party AI integrations an “early exploration” of future possibilities. The goal is to give Premiere Pro users more options. Users can use models like Pika to extend shots or Sora or Runway AI to generate B-roll for their projects. Adobe’s Content Credentials labels can be applied to these generated clips. These labels will identify which AI models were used to create them.
By adding these AI tools, Adobe aims to simplify video editing. Users will have more creative freedom and flexibility. They can enhance their videos without needing advanced skills. This will make video editing more accessible to everyone.
Adobe’s move to integrate third-party AI models shows its commitment to innovation. They aim to provide the best tools for their users. This also shows the growing importance of AI in creative fields. Different AI models working together can lead to new and exciting possibilities.