Adobe is working on a generative AI video model for its Firefly family that will bring new tools to its Premiere Pro video editing platform. These new Firefly tools — alongside some proposed third-party integrations with Runway, Pika Labs, and OpenAI’s Sora models — will allow Premiere Pro users to generate video and add or remove objects using text prompts (just like Photoshop’s Generative Fill feature) and extend the length of video clips.
Unlike many of Adobe’s previous Firefly-related announcements, no release date — beta or otherwise — has been established for the company’s new video generation tools, only that they’ll roll out “this year.” And while the creative software giant showcased what its own video model is currently capable of in an early video demo, its plans to integrate Premiere Pro with AI models from other providers isn’t a certainty.
Adobe instead calls the third-party AI integrations in its video preview an “early exploration” of what these may look like “in the future.” The idea is to provide Premiere Pro users with more choice, according to Adobe, allowing them to use models like Pika to extend shots or Sora or Runway AI when generating B-roll for their projects. Adobe also says its Content Credentials labels can be applied to these generated clips to identify which AI models have been used to generate them.
The demand for AI-driven tools is growing fast. Many video editors want solutions that can save time and improve their creative process. Adobe’s new tools and third-party integrations aim to meet these needs. Users will soon have more options to create, edit, and enhance their videos.
AI tools like these can change the way people work with video. By using text prompts, tasks that used to take hours can be done in minutes. This will help both beginners and professionals. New users can create polished videos without spending years learning complex software. Experienced editors can speed up their workflow and focus on more creative tasks.
Adobe’s focus on choice and flexibility is key. By providing different AI models, users can pick the best tool for their needs. This approach helps cater to a wide range of editing styles and preferences. The early exploration phase of these tools shows that Adobe is open to feedback. This will likely lead to even better tools in the future.
As AI technology continues to grow, it will be exciting to see what new features and tools emerge. Adobe is taking steps to stay at the forefront of this trend. Their commitment to innovation shows that they are listening to what users want. The future of video editing looks promising with these upcoming AI-powered tools.