Adobe is working on a generative AI video model for its Firefly family that will bring new tools to its Premiere Pro video editing platform. These new Firefly tools — alongside some proposed third-party integrations with Runway, Pika Labs, and OpenAI’s Sora models — will allow Premiere Pro users to generate video and add or remove objects using text prompts (just like Photoshop’s Generative Fill feature) and extend the length of video clips.
Unlike many of Adobe’s previous Firefly-related announcements, no release date — beta or otherwise — has been established for the company’s new video generation tools, only that they’ll roll out “this year.”
While the creative software giant showcased what its own video model is currently capable of in an early video demo, its plans to integrate Premiere Pro with AI models from other providers isn’t a certainty. Adobe instead calls the third-party AI integrations in its video preview an “early exploration” of what these may look like “in the future.” The idea is to provide Premiere Pro users with more choice, according to Adobe, allowing them to use models like Pika to extend shots or Sora or Runway AI when generating B-roll for their projects.
Adobe also says its Content Credentials labels can be applied to these generated clips to identify which AI models have been used to generate them. This adds a layer of transparency and credibility, ensuring users know the source of their video content.
Adobe’s move towards integrating AI with video editing tools reflects a broader trend in the tech industry. Many companies are working on similar technologies to make content creation easier and more efficient. This shift could change how professionals and hobbyists alike produce video content, making it faster and more intuitive.
The development of generative AI tools opens a new world of possibilities for video editors. It means less time spent on tedious tasks like object removal and more focus on creativity and storytelling. As AI continues to advance, it will likely bring even more innovative tools to the table, further transforming the video editing landscape.
By exploring early partnerships with other AI providers, Adobe shows its commitment to staying at the forefront of this technological wave. The integration of these advanced tools into Premiere Pro could set a new standard in the industry. Video editors can look forward to a future where AI plays a significant role in their workflow.
The ability to generate video content through text prompts could save time and resources while also pushing the boundaries of what is possible in video editing. The future looks bright for those ready to embrace these new tools and technologies.