Adobe is working on a generative AI video model for its Firefly family that will bring new tools to its Premiere Pro video editing platform. These new Firefly tools — alongside some proposed third-party integrations with Runway, Pika Labs, and OpenAI’s Sora models — will allow Premiere Pro users to generate video and add or remove objects using text prompts (just like Photoshop’s Generative Fill feature) and extend the length of video clips.
Unlike many of Adobe’s previous Firefly-related announcements, no release date — beta or otherwise — has been established for the company’s new video generation tools, only that they’ll roll out “this year.” And while the creative software giant showcased what its own video model is currently capable of in an early video demo, its plans to integrate Premiere Pro with AI models from other providers isn’t a certainty.
Adobe instead calls the third-party AI integrations in its video preview an “early exploration” of what these may look like “in the future.” The idea is to provide Premiere Pro users with more choice, according to Adobe, allowing them to use models like Pika to extend shots or Sora or Runway AI when generating B-roll for their projects. Adobe also says its Content Credentials labels can be applied to these generated clips to identify which AI models have been used to generate them.
Think of it like having your own playlist of the best calls when you’re on fire. The way you pause, ask questions, and use your voice can make a big difference. Being on fire means you are more effective than before. By studying your best moments, you can understand what works. This is similar to Adobe’s approach with their new tools. They want to study and improve how AI can help users.
The integration of these AI models into Premiere Pro can help users create better videos. By using text prompts, users can easily add or remove objects from their videos. This can save a lot of time and make the editing process smoother. The Content Credentials labels will also help users keep track of which AI models they used, making it easier to manage their projects.
Adobe's new tools can change the way people make videos. With the help of AI, users can do more in less time. This can open up new possibilities for creativity and make it easier for anyone to create professional-quality videos.